Building Rocketships

World-changing companies are being built faster than ever. The question is, how?
Today’s best companies—and tomorrow’s rocketship startups—are being built with in a customer-obsessed, product-led fashion, especially in this new AI era.



But what being product-led really mean, and how does it change the way we build products?
This book is a manual for product leaders, product managers, and executives who want to build faster, better, and more profitably.



Oji and Ezinne Udezue have decades of collective product experience, working with some of the world's largest and fastest growing companies, including Typeform, WPEngine, Calendly, Twitter, Procore, Time Inc., T-Mobile, Atlassian, Microsoft, and mo